Result 3.1: The awareness of consumers and stakeholders about the safety/quality of food and animal health through enhanced capacity of MoA-ARD to communicate with them is increased.
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Key Expert of Component 3 - Dr. Barbara ALESSANDRINI with Dr. Ali Saade head of ARD - Saida (regional division)

Support to the Ministry of Agriculture is required in terms of increasing the visibility about the activities carried out by the Ministry in protecting consumer's health, animal health by drafting policies, preparing and enforcing the legislation on animal health, food and feed safety. Consumers shall be informed and aware about the legislative requirements, type and outcomes of the controls carried out by the Inspectors belonging to this ministry and all the risks associated to the consumption of certain type of food. Specific result of this component is therefore to increase the capacity of communicating by increasing the frequency of communications and the type of information made available to the public via different communication channels.
The activities listed below are indicative. They will be revised/ updated/ confirmed during the preparation of the initial work plan and its quarterly update.
Indicative activities:
3.1.1 Assess the current communication channels used by MoA-ARD to reach food and feed operators and final consumers, prepare a gap analysis and proposed solutions to increase the effectiveness of communication;
Assess the current communication channels used by MoA-ARD to reach food and feed operators and final consumers, prepare a gap analysis and proposed solutions to increase the effectiveness of communication;
● a risk communication plan (including procedures, guidelines and rules), ready for adoption by the MoA-ARD,
● methods and techniques to carry out successful communication campaigns and assessment methods and techniques
● the bases for a tentative collaboration network between the competent authorities and the stakeholders.

Mission 01 - 26 March 2019 – 28 March 2019
STE: Mrs. Barbara ALESSANDRINI

The Expert assessed the current communication channels used by MoA-ARD to reach food and feed operators and
final consumers, and prepared a draft gap analysis to propose solutions in order to increase the effectivenes of communication.
During the two assessment missions, the STE mapped and analyzed Stakeholders and identified the major ones,
trying to make an overview of different perspectives, to share their experiences on communication, to understand
their confidence and trust, collaboration, networking, mutual understanding. The expert assessed the
possibilities to activate synergies and links between organizations, to maximize the efforts and optimize
resources; the STE also checked the opportunities to align communication policies with societal needs and
expectations to obtain a wider dissemination of messages, understand if there was room for scalable and
sustainable initiatives, with the purpose to manage the risk of arising conflicts.
3.1.2 Design a communication campaign to inform about animal health, feed safety and food safety issues. The campaign shall include development of leaflets and other informative material and the upgrading of the MoA-ARD website;
3.1.3 Develop transparency policy for MoA-ARD on the activities carried out including results of official controls. (Availability to consumers and other stakeholders of periodical reports on the activities carried out by ARD and by inspectors during the official controls, results and enforcement measures, other food safety and animal health related issues).
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Dr. Barbara ALESSANDRINI and counterpart Dr. Elias SHAABAN at the Customs - Beirut harbor

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